Native - Shampoo

Apologies for the poor lighting…

MARKETING

Ingredient list on the back of the bottle.

WHAT CAUGHT MY EYE

The back of the bottle replaced the traditional list of ingredients with a chart that has a translation of what each ingredient actually is or does. I didn’t even actually notice this until I was first using it and staring at my shampoo bottle in the shower, which I assume was the goal. 

THOUGHTS & DID IT WORK?  

I love the straight-forward nature of this. It is a good way to think about what your audience might be looking at, when they might be looking at it, and how you can speak effectively to them at that time. It is also a great way to build trust in the brand.