Here are some highlights and examples of work I’ve led.
Humana Senior Product Marketer
September 2020 - Present
Lead planning, development and execution of annual marketing strategies supporting Humana’s Group Medicare business - including brand positioning and awareness, prospect nurturing and client retention.
STAR Award Winner - 2024 & 2025
February 2025 LinkedIn Ad:
Top 10 Healthcare Industry Ad
5.6% CTR
Implemented $5.2M marketing budget that drove achievement of 130% and 117% of new sales goals in 2023 and 2024, respectively.
Increased number of testimonials by 4x for use throughout funnel.
Refined top of funnel marketing approach to increase content production by 70% YoY.
Created microsite to house all public-facing awareness content.
Developed asset development process that enabled launching campaigns 2 weeks (~15-30%) faster.
Developed centralized sales enablement library and bi-directional system for housing marketing materials and streamlining communications between marketing and business partners.
Manage marketing campaigns from strategy to execution.
Developed 50+ custom marketing strategies.
Exceeded 15% targeted growth goals, with priority clients surpassing 25% annual growth.
Deployed Bright Horizons’ first SMS engagement campaign, for national retail client with over 400,000 employees.
Bright Horizons Customer Marketing Manager
April 2019 - September 2020
Created and implemented strategic marketing engagement plans for key accounts designed to drive awareness, registration, or enrollment of Bright Horizons benefits, to ultimately support client retention and revenue growth.
