ROAD iD - Personal ID Tags

MARKETING

Referral codes that were packaged with my purchase.

WHAT CAUGHT MY EYE

The referral cards have cute, fun cartoons on them, but what made me stop and save these way they suggested who you should send them to.

THOUGHTS & DID IT WORK? 

I thought this was very clever. I really like the way they subtly suggest who their product could be a good fit for. “Know someone who enjoys adrenaline sports and other activities where they could get injured? They should have a ROAD iD. Know someone who will go off on their own without telling anyone? They should have a ROAD iD.”

I did wind up reaching out to some friends to pass them along.