BOS Nation Football Club - Team name and branding

MARKETING

Too Many Balls video

WHAT CAUGHT MY EYE

The video starts with some pretty boiler-plate bragging about a home city and Boston’s tradition of sports excellence, before transitioning into the thrust of the video - which it does in a way that at first seems like an unfortunate turn of phrase before the rest of the video makes apparent that it is on purpose. 

THOUGHTS & DID IT WORK? 

BOS Nation received a lot of bad publicity for this video and actually apologized for it the day after it was released when it was pointed out that the message was trans-exclusionary. I think the idea of female empowerment is a great one, and I don’t have an issue with the borderline crass language, but this was executed poorly.