IcelandAir - Icelandic Tourism

MARKETING

Graphic wrap of entire train car interior.

WHAT CAUGHT MY EYE

The imagery was compelling and incredible. It looked like a sort of Mars landscape with its red light and sparse landscape. Riding under the streets of Boston with this surrounding you was impossible to ignore.

THOUGHTS & DID IT WORK? 

Yes, it did work. It made me think about Iceland for the first time and squarely put it in my mind as a destination.