IcelandAir - Icelandic Tourism

Written By Sean O'Brien

MARKETING

Iceland or AI? test

WHAT CAUGHT MY EYE

This was a creative and interactive way to highlight the incredible natural beauty of Iceland, and highlight the fact that so many travel photos that are showing up recently are AI generated/enhanced.

THOUGHTS & DID IT WORK?  

I’m kind of torn on this. I think the idea is really great, but the fact that some of the images in the quiz looked legit but turned out to be AI seemed weird to me. If the point is to emphasize that your country is so beautiful that it doesn’t need AI, having some images in the quiz that are AI generated seems to undermine that.


Sean O'Brien
Next

Rhode Island FC - Soccer Tickets