Rhode Island FC - Soccer Tickets

MARKETING

Themed ticket packages

WHAT CAUGHT MY EYE

The initial item that caught my eye was the New England Rivalry plan - a package that includes all of their games against the other teams in the region. When I went to their site, I saw that they are also offering a Celebration plan - all the games with specific events (fireworks, fan appreciation, etc.). 

THOUGHTS & DID IT WORK?  

I think both of these packages are very smart. So much of sports’ appeal is the sense of community and pride of place that it can instill (although I have a lot of thoughts on how that is eroding - but that is another post for another feed). Your most likely rivals are your neighbors, and actively trying to build that up makes so much sense. For someone who is a casual fan, most of the teams that RIFC play are not going to mean anything - there is no connection with Birmingham, AL that is going to pull people in. But Hartford and Portland are the opposite - these are places that people in Rhode Island know and have been to. 

I also really like the Celebration package. This is a bit more of a minor league baseball, family-friendly play, but that is a market that has massive potential for a team like this. Packaging all those events together is a great idea.